Tonight's Super Bowl XLVI is all about the athleticism and skills that will be put to the test in various individual match-ups on Lucas Oil Field, but what about head to head match-ups in the social media world? The following infographic from ZoomSphere answers that exact question.
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The most clicked stories from this week's #Sports e-newsletter includes the biggest Twitter "Fails" in sports history, Super Bowl XLVI's social media command center, tips for in-game fan management, how big brands are advertising on social media during the Big Game, and NBA social media best practices. For these stories and more, read below and subscribe to #Sports.
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While football fans are busy discussing the upcoming game between the New England Patriots and the New York Giants, everyone else is talking about the infamous Super Bowl commercials. Advertisers are looking to cash in big on their investment -- 30-second spots are expected to top out at around $3.5 million each for the 2012 Super Bowl. But who are they trying to reach? Mashable recently posted an infographic (below) showing the profile of the Super Bowl fan.
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