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The most clicked stories from this week’s #Sports e-newsletter include: a look inside the NY Giants marketing playbook, Milwaukee Bucks drive sports teams on Pinterest, how the Dallas Mavericks connect with fans through social media, Nike’s new unveiling and how NFL players will help NFL dominate social media.

We’ve gone infographic happy for Super Bowl XLVI today so why not one more? The data below from Nielsen and NM Incite reveals some interesting trends related to the New York Giants and New England Patriots. urprisingly, the statistic that stands out the most is that the Patriots have a larger unique to their team website.

Tonight’s Super Bowl XLVI is all about the athleticism and skills that will be put to the test in various individual match-ups on Lucas Oil Field, but what about head to head match-ups in the social media world? The following infographic from ZoomSphere answers that exact question.

A recent survey from Velti offers some useful trends for tonight’s Super Bowl XLVI between the New England Partiots and New York Giants. The infographic, which was created through a study commissioned by Velti and conducted online by Harris Interactive, collects data from 1,428 U.S. adults who have mobile devies and plan to watch the Super Bowl.

The most clicked stories from this week’s #Sports e-newsletter includes the most engaging NFL players on Facebook, USA Today’s Ad Meter, how Twitter has changed fan interaction, what makes a great celebrity marketing, and mobile and social to win the Super Bowl. For these stories and more, read below and subscribe to #Sports.

The most clicked stories from this week’s #Sports e-newsletter includes the biggest Twitter “Fails” in sports history, Super Bowl XLVI’s social media command center, tips for in-game fan management, how big brands are advertising on social media during the Big Game, and NBA social media best practices.

While football fans are busy discussing the upcoming game between the New England Patriots and the New York Giants, everyone else is talking about Super Bowl commercials. Advertisers are looking to cash in big on their investment — 30 second spots are expected to top out at around $3.5 million each for the 2012 Super Bowl.

Happy Monday Mashup readers! To start your week we’ve got the following stories for you: the Super Bowl’s social media command center, Nike’s new FuelBand and Facebook added 60 new apps.

We’ve had one heck of the week on the east coast between earthquakes and hurricanes, but we survived it and hope you all made it through as well. For news this week, we’ve got Ticketmaster and Facebook teaming up to make your ticket purchases more social, Tweetsport for iPhone, Facebook photo filters and the New York Giants broadcasting tweets live on television this preseason. Here’s to a safe and natural disaster free week!