The most read sports social media stories from this week’s #Sports include the best and the worst social media-savvy NFL teams, the increase in Twitter takeovers (and believe us, there are a lot more than you think!), the rebelling of some UEFA brands from traditional practices, enhancement of Fantasy Football due to new Xbox partnership and the NHL teams who don't just battle on the ice, but also on Facebook.
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Mercedes-Benz left itself open to Twitter ridicule from Audi after the Superdome couldn't keep the lights on at Super Bowl XLVII[/caption]
Super Bowl XLVII was an event that will not soon be forgotten, and not just because the Ravens beat the 49ers 34-31. There was a blackout, great advertising on both social media and television and even a halftime show that was not the usual cringe-worthy career-ending affair that viewers have become accustomed to over the last five years. However, perhaps what this Super Bowl did best (other than football) was to show the importance of social media campaigns that garner interest in a product by being timely and relevant to the television programming that people are watching.
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Ah, Super Bowl Sunday. The annual event where we find ourselves stuffing our faces with chicken wings and devoting a whole day to nothing but football. While most of the Super Bowl Sunday rituals haven’t altered much, the Super Bowl ad is continuously changing. As consumers, we are used to waiting until game day to see the big reveal of an advertisement. But, I warn you, my fellow Super Bowl ad lovers, those days of the big reveal might be coming to an end.
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