The Washington Capitals recently announced the launch of a comprehensive social loyalty program that will reward fans for engaging with the team via social media and at the Verizon Center. The free #CapsPowerPlay program is the first of its kind in the National Hockey League and offers Caps fans the chance to win exclusive team prizes and experiences through a variety of social actions including checking into games on Foursquare, using team hashtags on Twitter and Instagram, and sharing Caps content on Facebook.
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The most clicked stories from this week's #Sports include: Sacramento Kings' Fans #HereWeBuy Initiative, Indy 500's Instagram campaign, the NFL teams with the most social media mentions during the Playoffs, how technology is transforming the sports industry, and most successful NHL teams on Twitter.
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Rejoice, hockey fans! The lockout is over and the NHL is back! After 113 days, the NHL and NHLPA resolved their differences and managed to save the season. Teams will play in a 48-game regular season with no inter-conference play, which means that every game will have direct playoff ramifications. But will just bringing back hockey be enough for fans this time?
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The most clicked stories from this week's #Sports include: NHL draws fan ire with Instagram meme fail, Amway's Detroit Red Wings sponsorship goes social, Brooklyn Nets take fan photos a step further, top team keeping fan interest during the NHL lockout on social media, and sports team need to become entertainment brands on social media. (more...)