The most clicked stories from this week's #Sports includes tips on how to activate a sponsorship through Twitter, the future of sport on Twitter, 5 ways teams can leverage social media influencers, Pepsi's most successful but fake viral video, and finally a look into how Nike uses and manages their social media platforms. (more...)

The most clicked stories from this week's #Sports includes how sports can use Vine, ESPN and sports social media, the must-follow NHL players on Twitter, Under Armour's What's Beautiful Campaign, and Nike celebrates reaching 1 million followers on Instagram. (more...)

The most clicked stories from this week's #Sports include: how NFL fans watch the game, Nike revives a fallen sports star, Twitter hashtags tips, brands using Twitter Vine already, and baseball and social media. (more...)

The most clicked stories from this week's #Sports include: Nike Hockey's new ad, using Snapchat for marketing, how athletes have become the media, Kobe kind of joins Twitter, and Butler's bulldogs are building a social media empire. (more...)

[typography font="Lobster" size="26"][dropcap]T[/dropcap][/typography]    his week's #SoMash is here with the top stories from last week, including Grey Poupon's "Society of Good Taste " Facebook app, second screen apps for fantasy sports, and the 50 most creative Facebook brand pages.   Grey Poupon Ups the Ante on Assuming an Elite Image Everyone remembers the Grey Poupon commercial in the 1980s featuring the rich guys in the Rolls-Royces. (Or at least they remember the parodied version from Wayne's World.) Grey Poupon still maintains its air of sophistication and has transfered it to social media.   Last week, the fancy mustard launched a Facebook application that scanned fans' profiles before admitting them to the "Society of Good Taste." The app checked the user's profile for proper grammar in status updates, the pages they have liked, books read, education, and photos. If a person received a score over  certain percentile, they were admitted into the society.

Sara Braun, the marketing director at Kraft Foods, explained the strategy behind the campaign:

We want to differentiate the brand and reinforce that when it comes to Dijon mustard that Grey Poupon is the leader in ‘taste.'

  Fantasy Sports Take Advantage of the Second Screen MLB and Viggle have both launched new fantasy apps to take advantage of the “second screens.” MLB has launched their new PrePlay app that allows fans to predict the outcome of the next play, while Viggle has added a new feature to it’s existing app that allows users to play fantasy football during select televised games.   MLB PrePlay attempts to engage fans during the ample amount of downtime in each inning. A common complaint with casual baseball fans is, “not enough actions during games.” Users can now guess everything from how many innings a pitcher will throw to what the result will be of the next pitch. Allowing users to guess every outcome will keep casual fans dialed in all game.   The flaw is PrePlay has yet to announce any prizing. There are points and messages but having nothing to play for except bragging rights may result in fans using their tablets and phones for other purposes during the game.

On the other hand Viggle, who rewards TV viewers with points for logging into their favorite shows, already has a reward system in place. Prizing consists of everything from a $5 Starbucks gift card for 12,500 points to a Royal Caribbean cruise for 4,000,000 points. You can now gain even more points using their new MyGuy fantasy app. Checking in for tonight’s Broncos Falcons game will net you 150 points, and allow you the chance to earn even more points playing the new app.   MyGuy targets fantasy football fans with a new strategy of changing players mid game. Traditional fantasy football makes you lock in your picks before the game, and if someone is off on Sunday there’s no option to substitute him. MyGuy allows you to change players periodically and if you want to top the leader boards you have to do more than just trust the star quarterback.   The 50 Most Creative Brand Pages on Facebook In a world where Facebook has become a necessity for every business, it’s nice to highlight the brands that are doing it right. Creativity is often undervalued in the business world, and just because it's hard to measure doesn't mean it's not vitally important for business.  We've grabbed some of our favorites below, and encourage you to view the complete list.   Red Bull 30,700,000+ likes • 870,000+ talking about this

Starburst 11,300,000+ likes • 26,000+ talking about this

Nike 10,600,000+ likes • 85,000+ talking about this

GoPro 3,400,000+ likes • 235,000+ talking about this

Ferrari 9,300,000+ likes • 211,000+ talking about this

  Other social media articles from last week that you may enjoy:

• SNL Wants You to Choose Its Next Host
• YouTube Launches 'American Idol' Search for the Best Teachers
• How the xx shared their new album Coexist by releasing it to just one fan
• 5 Companies With Inbound Marketing Strategies That Work
• Twitter API Changes Will Ease Brand-to-Consumer Connection
• Tumblr Contest Aims to Find Next Great Artist
• The Single Pinterest Pin That Launched a Company

The most clicked stories from this week's #Sports include: Nike's dominance of social during London 2012, Stephen Curry's creativity on social media, Adidas' new Twitter shoe, Instagram sharing at the Olympics, and new Live Score soccer app. (more...)

This week's #SoMash is here with the top stories from last week, including Pinterest opening their registration for everyone, Oregon's Quack Cave", Tumblr's original content hub, and the 10 Olympic advertisers that have won the biggest buzz from social TV. (more...)