The Great Gatsby was released today -- the highly-anticipated film based on the book that you said you read in high school but didn't actually read. Since Baz Luhrmann took the reins of the latest film adaption, fans can expect a stylized, visually-stimulating update of the novel, which was originally published in 1925. Another Baz-trademark? An amazing soundtrack. (more...)

Festival season is upon us as weekend 1 of Coachella Valley Music and Arts Festival kicks into gear tomorrow in Indio, California. But the excitement is far from just beginning. Thanks to the keen creative marketing skills of the sun-drenched music festival, the anticipation has been building for months. Much like Bonnaroo, the Coachella campaign has been filled with photos, contests, and hashtags but in some ways, Coachella has rocked harder than Roo and vice versa.   (more...)

The most clicked stories from this week's #Sports includes tips on how to activate a sponsorship through Twitter, the future of sport on Twitter, 5 ways teams can leverage social media influencers, Pepsi's most successful but fake viral video, and finally a look into how Nike uses and manages their social media platforms. (more...)

Online influence is a puzzle wrapped up in an enigma for most marketers. What exactly is influence? Who has it? How do they get it? How can marketers tapped in to it effectively? With 3.2 billion likes and comments per day and over 400 million tweets per day, the social media world is based on how well we can sway the opinions of others both on and offline. (more...)

Are you a "Pinner"? Do spend hours upon hours just “Pinning” away? If you get most of your recipes and craft ideas from Pinterest then I suspect the answer is yes. If you’re a Pinterest lover like myself, get ready for some new goodies from this social media powerhouse. (more...)

From Mashable to AdAge, all anyone in the world of social media seems to be talking about these days is the new tech start-up RebelMouse. So what is RebelMouse and how does it work? Put most simply, RebelMouse is a lot like Pinterest for your social media accounts. It allows users to tie together their Twitter, Facebook (including any pages one manages), Flickr, Instagram and Pinterest all on one easy to read, easy to view board.   (more...)

A new study by the Pew Internet project of the Pew Research Center has shed new light on social media users. The study breaks down the demographic information for each social network, including Facebook, Twitter, Pinterest, Tumblr, and Instagram.

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