Festival season is upon us as weekend 1 of Coachella Valley Music and Arts Festival kicks into gear tomorrow in Indio, California. But the excitement is far from just beginning. Thanks to the keen creative marketing skills of the sun-drenched music festival, the anticipation has been building for months. Much like Bonnaroo, the Coachella campaign has been filled with photos, contests, and hashtags but in some ways, Coachella has rocked harder than Roo and vice versa.
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The most clicked stories from this week's #Sports include: the most searched-for male athletes in 2012, the most memorable marketing campaigns this year, how the Minnesota Twins use social media to sell, the natural partnership between social media and sports, and the effect Facebook sponsored posts will have on sports teams. (more...)
Red Bull and DeMarcus Ware have launched a weekly photo contest called QBSBWARE on D-Ware's official Facebook Page. Fans of the Dallas Cowboys and their Pro Bowl linebacker can enter to win an autographed Red Bulletin magazine and QBSBWARE t-shirt by submitting a photo of how they celebrate a D-Ware sack AND guessing how many sacks D-Ware will get in the following week's game. (more...)
[typography font="Lobster" size="26"][dropcap]T[/dropcap][/typography] his week's #SoMash is here with the top stories from last week, including Grey Poupon's "Society of Good Taste " Facebook app, second screen apps for fantasy sports, and the 50 most creative Facebook brand pages. Grey Poupon Ups the Ante on Assuming an Elite Image Everyone remembers the Grey Poupon commercial in the 1980s featuring the rich guys in the Rolls-Royces. (Or at least they remember the parodied version from Wayne's World.) Grey Poupon still maintains its air of sophistication and has transfered it to social media. Last week, the fancy mustard launched a Facebook application that scanned fans' profiles before admitting them to the "Society of Good Taste." The app checked the user's profile for proper grammar in status updates, the pages they have liked, books read, education, and photos. If a person received a score over certain percentile, they were admitted into the society.
We want to differentiate the brand and reinforce that when it comes to Dijon mustard that Grey Poupon is the leader in ‘taste.'
Fantasy Sports Take Advantage of the Second Screen
MLB and Viggle have both launched new fantasy apps to take advantage of the “second screens.” MLB has launched their new PrePlay app that allows fans to predict the outcome of the next play, while Viggle has added a new feature to it’s existing app that allows users to play fantasy football during select televised games.
MLB PrePlay attempts to engage fans during the ample amount of downtime in each inning. A common complaint with casual baseball fans is, “not enough actions during games.” Users can now guess everything from how many innings a pitcher will throw to what the result will be of the next pitch. Allowing users to guess every outcome will keep casual fans dialed in all game.
The flaw is PrePlay has yet to announce any prizing. There are points and messages but having nothing to play for except bragging rights may result in fans using their tablets and phones for other purposes during the game.
On the other hand Viggle, who rewards TV viewers with points for logging into their favorite shows, already has a reward system in place. Prizing consists of everything from a $5 Starbucks gift card for 12,500 points to a Royal Caribbean cruise for 4,000,000 points. You can now gain even more points using their new MyGuy fantasy app. Checking in for tonight’s Broncos Falcons game will net you 150 points, and allow you the chance to earn even more points playing the new app.
MyGuy targets fantasy football fans with a new strategy of changing players mid game. Traditional fantasy football makes you lock in your picks before the game, and if someone is off on Sunday there’s no option to substitute him. MyGuy allows you to change players periodically and if you want to top the leader boards you have to do more than just trust the star quarterback.
The 50 Most Creative Brand Pages on Facebook
In a world where Facebook has become a necessity for every business, it’s nice to highlight the brands that are doing it right. Creativity is often undervalued in the business world, and just because it's hard to measure doesn't mean it's not vitally important for business. We've grabbed some of our favorites below, and encourage you to view the complete list.
Red Bull
30,700,000+ likes • 870,000+ talking about this
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