Last year many predicted the rise of second screen, but few foresaw how much it would dominate the social media landscape. The biggest social media moments of 2012 coincided with live televised events (Super Bowl, Grammys, VMAs), proving that second screen was no passing fad. In 2013, sports brands and teams will find new and more powerful ways to reach fans and consumers through second screen capabilities.
We're coming to the end of a very eventful year in both social media and sports marketing. From emerging platforms to new technology to a multitude of memes, we've come a long way since our predictions for 2012. Let's take a look back at this past year in sports social media.
This week's #SoMash is here with the top stories from last week, including the top 10 moments for social TV, Google's most searched athletes of 2012, and Starbucks leads the pack for fan photos on Instagram.
This week's #SoMash is here with the top stories from last week, including how Hurricane Sandy impacted social media, stats on the MLB postseason, and the pervasive nature of second screen technology. (more…)
[typography font="Lobster" size="26"][dropcap]T[/dropcap][/typography] he most clicked stories from this week's #Sports include: TBS launches Social Dugout App, MLB's Passbook ticketing experiment, baseball autographs go digital, how second screen affects sports marketing, and how Reebok consolidated its social media accounts.
For these stories and more, read below and subscribe to #Sports.