The most clicked stories from this week's #Sports includes tips on how to have successful sports social media, the Washington Capitals' social loyalty program, lessons learned from NASCAR's Daytona 500, Apple passbook's integration into MLB stadiums, and Heinekins new location based mobile app for soccer fans. (more...)
In the sports world, it's always about the numbers -- winning time, points scored, time played. The same is true of sports on social media. Who has the most followers? Who gets the most retweets? A new infographic from Eventility answers these questions.
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[typography font="Lobster" size="26"][dropcap]T[/dropcap][/typography] his week's #SoMash is here with the top stories from last week, including how heavy sharers boost Facebook page, an infographic comparing the NFL and EPL on social media, AS Roma launches player curated playlists and Sports Illustrated's social media strategy.
How Heavy Sharers Boost Facebook Pages
In terms of getting "likes" on a brand's Facebook page, users are more likely to like a page when they see their friends actively engaging with the brand. In a study from Wildfire, the company analyzed the impact that more active social media users had on brand pages. The social media management company analyzed 10,000 Facebook campaigns and looked at the top 10% best-performing campaigns to see how they succeeded.
According to the study, the top-performing pages had a higher percentage of fans that participated in and then shared the contests to their fans than average pages ("shares" and "brand advocates"). For average Facebook brand pages, 83% of fans just participated in the campaign without sharing ("joiners") while top-performing pages only had 61% of fans like these. The top-performing pages had 39% of fans share the contest and the average pages only had 1.5% share.
User become more inclined to "like" a page or participate in a contest when they see their friends sharing the contest. Wildfire found that top-performing pages grew 79.58% from September 2011 to June 2012, while average pages only grew 7.67%.
This study proves how important it is for brands to identify brand advocates and find out what type of content gets them to engage with the page. Wildfire encourages companies to "run multiple engagement applications simultaneously, use clear calls-to-action, post images and leverage multiple social platforms in order to help achieve that goal.
Football vs. Football: Which Sport Wins Social? [INFOGRAPHIC]
Americans and Brits both love their respective footballs, but how do the two sports fare on social media? A new infographic lays out a comparison of the NFL and English Premier League in terms of following per league and per team. The NFL's league page may dominate on Facebook and Twitter, but the EPL takes the trophy in its clubs' followings.
Check out the graphic below to see how the leagues stack up:
The AS Roma football club is letting fans inside the playlists of their favorite players. Last week the club launched the "AS Roma Music Playlist" page where each week a new playlist of songs from one of the the club's players or staff will be posted. Music is a huge part of the game and getting athletes pumped up for their matches. This exciting development lets fans connect to their favorite players and listen to the music flowing through their headphones. AS Roma's Director of Digital Business, Shergul Arshad, said,
As we looked to expand the contact between players and fans, we though a nice outreach would be via music. We have a relationship with Apple via our affiliate network agreement and it was easy to setup playlists.Arshad said the players were very excited for the new playlists feature. The first AS Roma star to share his playlist, striker Pablo Daniel Osvaldo, is the biggest music fan on the team and volunteered to give fans a listen into his music taste first. Check out his playlist here. Sports Illustrated Social Media Strategy Focuses on Photos
As a media company with no presence on television, Sports Illustrated has had to stand out in other ways. What SI does have is history and that's what the company has used to engage fans through social media. With a collection of 30 million photographs from the last 58 years, SI is finding it's niche in the social media world.
SI's Special Projects Producer Andy Gray created the @si_vault Twitter handle to share the historical photos that have been collecting dust in the basement. Gray said,
Photos resonate a lot more than stories.The photos resonate with fans of all ages, especially those who are younger and not avid SI readers. For these fans, Gray has found the "combination of cool and rare photos" to be the most successful and engaging. SI Vault has been so successful because they have content that no one else has or expects and keeps fans coming back for more. Other social media articles from last week that you may enjoy:
[typography font="Lobster" size="26"][dropcap]T[/dropcap][/typography] he most clicked stories from this week's #Sports include: a new social media site dedicate to sports, Sports Illustrated approach to social media, AS Roma launches player-curated iTunes playlists,University of Kentucky monitors its athletes' tweets, and an infographic on the difference between football and soccer on social media. For these stories and more, read below and subscribe to #Sports. 1. Fanland: A Social Media Site Dedicated to Sports Announces Launch Fanland announces the launch of its new social networking website dedicated to sports fans. The purpose of the site is to capture the sports conversation and give sports fans a place to obtain and exchange information about their favorite teams. Fanland will be making the new website fanland.com available to all users starting today. 2. Sports Illustrated Social Media Approach Is Picture Perfect Sports Illustrated uses something old to make something new — or at least different — in social media. The media company has been documenting sports history in photos since its first issue 58 years ago this month. These days SI Special Projects Producer Andy Gray leverages that collection of 30 million photographs in ways its photographers and their contracts could have never predicted — and in ways other social media producers should heed... 3. AS Roma launch player curated iTunes playlists AS Roma have today launched an exciting new development to their already sterling Football Social Media strategy – player and staff curated iTunes playlists. The Italian giants are rolling out iTunes playlists curated by their first team players on their official website and that can then be downloaded on iTunes... 4. University of Kentucky, Louisville Ban Hundreds of Words from Athletes' Tweets ...As a condition of participating in sports, the schools require athletes to agree to monitoring software being placed on their social media accounts. This software emails alerts to coaches whenever athletes use a word that could embarrass the student, the university or tarnish their images on services such as Twitter, Facebook, YouTube and MySpace... 5. Football v. Football: Which Sport Wins Social? [INFOGRAPHIC] ...But how do the respective footballs match up on social media? A comparison of the NFL and English Premier League yields some interesting results as both seasons begin to get under way. While the NFL’s official league pages dominate their EPL counterparts on Facebook and Twitter, EPL clubs’ global appeal appears to give them an big advantage when matched up against top NFL franchises... Other articles that you may enjoy:
- Canadian Olympic Committee Takes Gold in Social Media
- How Oregon & Washington State Drive PAC-12 Digital Innovation
- KC's Social Effort Shines During MLB All-Star Game
- Marvin Lewis Continues Ban on Twitter
- Social Media Means Knowledge for College Basketball Coaches
- High School Football Captain Starts Kindess Campaign on Twitter to Combat Bullying
- 62-Year-Old Swimmer Live-Tweets Swim From Cuba to Florida
[typography font="Lobster" size="26"][dropcap]T[/dropcap][/typography] he most clicked stories from this week's #Sports include: Nike's dominance of social during London 2012, Stephen Curry's creativity on social media, Adidas' new Twitter shoe, Instagram sharing at the Olympics, and new Live Score soccer app. For these stories and more, read below and subscribe to #Sports. 1. Nike Wins Facebook Brand Battle Now that we know which athletes won both the social and actual Olympic Games, it’s time to figure out which brands did best in London via Facebook. According to Socialbakers, Nike left everyone else in the dust... 2. Stephen Curry Gets Creative on Social Media ..."I got to thinking, 'You know, he has a Twitter page that he really doesn't do much with -- he does what a lot of athletes do,'" said Bill Voth, Spiracle co-founder. "Here he is with close to 200,000 followers and really isn't taking advantage of it... 3. Adidas Unveils the Social Media Shoe for Tweeps German sports clothing manufacturer Adidas is infusing technology into its 60-year old sagacity by introducing a shoe that can receive tweets. Just in time for the London Olympics, Adidas decided to revamp the adiPower Barricade shoe by turning it into a Social Media Shoe. Adidas has outfitted the 2012 AdidasBarricade tennis sneaker with an Arduino unit, an external LCD to display information to user, and a customized software that polls the Twitter APIs to share specific data on the shoe screen... 4. Instagram Users Shared Over 64,000 Photos from Olympics [Infographic] Founded in 2010, Instagram made its Olympic debut at the 2012 summer games with the help of a rogue crowd of photographers. Although London officials tried their best to stop them, spectators, athletes, and reporters tagged more than 64,000 photos from Olympic venues on the photo-sharing site, according to a new report... 5. Live Score Addicts App Scores a Goal With Soccer Fans In a span of just several months, the iPhone app Live Score Addicts has proven to be a huge hit with soccer fans around the world. Now, with the 2012-2013 European soccer season set to kick off this weekend, the app’s founders are pressing their advantage with the introduction of new versions for Android and iPad that launched Tuesday... Other articles that you may enjoy:
- Pampers taps Olympians Jennie Finch, Dominique Moceanu for social media
- The Social Olympics: Top 5 Takeaways
- INDYCAR Twitter Rankings: Luyendyk, Howard, Tagliani, Viso Crack Top-10, Barrichello On Pole
- Funded By Tony Hseih, Ex-Zappos Managers Launch Fandeavor To Turn Everyday Sports Fans Into VIPs
A recent infographic released by online advertising network Chitika reveals some interesting trends related to the popular London 2012 Olympics. Despite the recently sad demise of WPS (Women's Professional Soccer) in May 2012, the American footballers were actually the most-searched sport in the United States during the week leading up to the Games.
Chitika Insights, the company's data analytics service, analyzed more than a hundred million ad impressions to visualize the data presented in the infographic below:
- New York had the most disproportionate interest relative to population (3x higher)
- 34% of all online searches made for the 2012 Olympics were on mobile devices
- Five of the ten states with the most Olympic searches are in the Northeast US
- Swimming and Track & Field were the next two most search sports (11.26% and 10.84% respectively)
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