Netflix has recently introduced a wrinkle in the way many Americans consume their television programming. Opposed to a normal strategy of airing weekly episodes, Netflix made the entire first season of their new show “House Of Cards,” available to their subscribers all at once.
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The most clicked stories from this week's #Sports includes the infographic as the new box score, how social media is revolutionizing sports, a story of newsjacking and fundraising colliding, the Knicks real-time Instagram promotion, and how the NCAA is utilizing Twitter to improve television viewership. (more...)
You know you can check in to locations on Facebook, Foursquare and Yelp, but did you know you could check in to your favorite television show? Using apps like Zeebox, Viggle and GetGlue on your iPhone, iPad, iPod Touch, or Android you can and for some, you can get rewarded for doing so. These rewards can come in the form of Zeetags, stickers, or even gift certificates. All of these apps are free and all available for your iPad, iPhone and Android. We break down some of our favorite TV apps just for you. (more...)
This week's #SoMash is here with the top stories from last week, including Pepsi's crowdsourced halftime opening, Kobe Bryant joins Twitter, and GetGlue's top TV shows and movies of 2012.
Last year many predicted the rise of second screen, but few foresaw how much it would dominate the social media landscape. The biggest social media moments of 2012 coincided with live televised events (Super Bowl, Grammys, VMAs), proving that second screen was no passing fad. In 2013, sports brands and teams will find new and more powerful ways to reach fans and consumers through second screen capabilities.
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We're coming to the end of a very eventful year in both social media and sports marketing. From emerging platforms to new technology to a multitude of memes, we've come a long way since our predictions for 2012. Let's take a look back at this past year in sports social media.
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