Activ8Social

While most of the Super Bowl Sunday rituals haven’t altered much, the Super Bowl ad is continuously changing. As consumers, we are used to waiting until game day to see the big reveal of an advertisement. But, I warn you, my fellow Super Bowl ad lovers, those days of the big reveal might be coming to an end.

In the sports world, it’s always about the numbers — winning time, points scored, time played. The same is true of sports on social media. Who has the most followers? Who gets the most retweets? A new infographic from Eventility answers these questions.

This week’s #SoMash is here with the social media reaction to Lance Armstrong’s confession, Foursquare’s new interactive map, and Dunder Mifflin’s crowdsourced Super Bowl ad.

This week’s most clicked #Sports stories include: Sacramento Kings’ Fans #HereWeBuy Initiative, Indy 500′s Instagram campaign, the NFL teams with the most social media mentions during the Playoffs, how technology is transforming the sports industry, and most successful NHL teams on Twitter.

The most clicked stories from this week’s #Sports e-newsletter include: The top athletes to follow on Twitter, The best sports viral videos, The San Francisco Giants’ work in social media, How brands use social-media command centers, and The top Olympic athletes to follow on Twitter.

Baseball may be America’s past time, but football is now front and center as America’s favorite sport. Case and point. Brands are willing to spend $3.5 million for 30 seconds of Super Bowl ad time. So the question becomes why is the NBA arguably more successful than the NFL in social media when it’s the opposite on the field?

Welcome back to this week’s Social Mashup! We’ve got a heavy dose of sports and social media news for you this week. Leading off is Facebook and USA Today’s announcement of an app allowing fans to rate Super Bowl commercials, the Phoenix Suns looking to hire a social media sideline reporter, reports of a Twitter integration into Apple’s iOS5 and Sports Illustrated’s ‘Football Rivals’ app.

It’s Valentine’s Day, and we’re back with our 13th edition of Monday’s Social Mashup. This week we review stats behind Foursquare’s Super Bowl initiatives, AOL’s purchase of the Huffington Post, a potential acquisition battle over Twitter, and a new site called Hashable. In last week’s Social Mashup we reported Foursquare’s experimentation during Super Bowl XLV with promoted venues and badge redemption codes.

“LOOSE BALL!!!”…

Activ8Social is proud to announce the launch of “#LooseBall” – an experiential social media scavenger hunt featuring Boston Celtics All-Star point guard, Rajon Rondo. Red Bull, one of Rondo’s sponsors, will be providing contest prizes, which include 18 basketballs and t-shirts autographed by Rondo (in honor of the Celtic’s run for a record 18th NBA Title) as well as a pair of tickets to Game 4 of the 2010 NBA Finals for one lucky winner.

This week’s Saturday Night Live episode hosted by former Golden Girls star, 88 year-old Betty White, claimed the highest ratings and largest audience since November 1, 2008 when John McCain and Sarah Palin appeared. And who do they have to thank? A fan and his Facebook Page.

After White starred in a viral Super Bowl Snickers commercial, a 29-year old superfan named David Matthews took to the 450+ million user platform in an attempt to garner 5,000 fans before writing a letter to SNL producer Lorne Michaels.

After being picked up by USA Today and Perez Hilton, Matthews says the Page jumped from 8,300 fans to over 22,000. According to AllFacebook, the Page went from 30,000 to 230,000 fans last week. The “Betty White to Host SNL (please?)!” Facebook Page now claims over half a million “likes” or “fans”, which is simply astonishing.