The most read sports social media stories from this week’s #Sports include the marketing power of memes in sports, how to unlock the value from sports fan engagement, the top social media images of the NBA playoffs, Twitter eyes big business in Brazil's World Cup Olympics, and sports and social media, there are no winners.
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The NBA playoffs are in full swing, The second round has started, ending a first round filled with enough drama to make a made-for-TV movie on the Lifetime network. Times like these are when we're lucky we're sports fans, and even luckier that social media exist to monitor all this chaos.
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This year has been marked by a series of social media failures. A particular theme has been brands who have posted insensitive or inappropriate content during tragedies like Hurricane Sandy, the Aurora Shootings - or, more recently, the Boston Marathon. From Gap, American Apparel and Epicurious to American Rifleman and @Celebboutique, a lot of brands have made major slip ups that were extremely insensitive to their audience, or, even worse, tried to leverage the tragedy as an opportunity to sell products.
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The most clicked stories from this week's #Sports includes the most impressive Vine brand campaign we've seen, Kobe Bryant's live-tweeted surgery, the best pictures from MLB's opening day, football clubs making the most of their six seconds on Vine and the analytics of a fan experience that matters. (more...)
