The most read sports social media stories from this week’s #Sports include YouTube becoming a broadcasting outlet, how the leader in sports stays social, the New York Jets and their fan involvement plan, three ways sports teams are engaging fans on Twitter, and how EA Sports is leading the way in sponsorship activation.
1. YouTube Throws A Curveball by Becoming a Sports Broadcaster
...Even as other forms of entertainment have digitized rapidly in recent years, sports for the most part have remained carefully locked in the walled garden of cable subscriptions and expensive all-access digital passes. But a surprising new player in sports broadcasting may soon change that: YouTube...
2. ESPN How the Worldwide Leader In Sports Stays Social
..."At ESPN there are very few people who are not touching social media in some way. Our PR and Communications group, our Programming team, our Digital Media team: I can’t even think of a group that isn’t working on social media or with social media in some way at this point"...
3. New York Jets Exec: Mobile and Location Improves the Fan Experience
...“We’re trying to make the stadium as great of an experience as possible, whether the team wins or loses, so to do that we saw that location especially for our in-stadium experience will be a great way to reach out to fans,” he said...
4. 3 Ways The San Francisco Giants, Oakland Raiders, and Golden State Warriors Engage Sports Fans On Twitter
Sports fans are some of the most fiercely loyal fans I know of. They are passionate, dedicated, and willing to go to great lengths to do what they can to help their teams win. And earlier this week I got the inside scoop on what some teams are doing to reciprocate this dedication....
5. EA Sports Leading the Way in Best Sports Activation Practices
As dollars continue to pour into sports sponsorship, brands are looking for the best ways to connect to their fans in new and innovative ways. Increasingly, brands are seeking to connect the physical and digital components of their sponsorships. The goal of this is to get fans using social and digital media platforms while attending the games in order to further connect those people to the brand...
The most read sports social media stories from this week’s #Sports include the hilarious LA Kings Twitter account, the success of Lebron James and Kevin Durant on Instagram, how the NBA Finals will dominate the social world, some amazing statistics on the most popular social media platforms, and what CMOs can learn from social media.
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This year has been marked by a series of social media failures. A particular theme has been brands who have posted insensitive or inappropriate content during tragedies like Hurricane Sandy, the Aurora Shootings - or, more recently, the Boston Marathon. From Gap, American Apparel and Epicurious to American Rifleman and @Celebboutique, a lot of brands have made major slip ups that were extremely insensitive to their audience, or, even worse, tried to leverage the tragedy as an opportunity to sell products.
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[typography font="Lobster" size="26"][dropcap]I[/dropcap][/typography] f you were connected to the Internet in any way last Wednesday, you were aware of the Presidential Debate between Mitt Romney and Barack Obama. While users took to several forms of social media to voice their thoughts about the debate, the platform with the most prominence was undoubtedly Twitter. With 10.3 million tweets over 90 minutes, it clobbered all previous records set for political events, marking the debates as the most tweeted event in political history.
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Last week, Jason Kottke from the famed kottke.org blog posted a screenshot of one of the earliest public versions of Twitter. Back then, the service was originally named twttr by developer Noah Glass (an original co-founder pushed out of the company by Evan Williams) which was said to be inspired by photo sharing service Flickr and the five-character length of an SMS short code.
